Boosting

Boosting re-ranks search and recommendation results by your own business signals — margin, preferred brands, price direction — without hiding or removing any results. It’s a layer on top of Text Search and Similar Products: those services stay in charge of which products are relevant; Boosting adjusts the order.

How it works

flowchart LR
    A[Relevance ranking] --> C[Blend]
    B[Your business signal\ne.g. margin, brand] --> C
    C --> D[Final order\nshown to shopper]

What it does

• 🔀 Reorders, never filters

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  A boosted result set contains exactly the same products as before — boosting only changes their position.

• 🧮 Works on any column

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  Boosting isn’t limited to a fixed list of signals — pick any catalog attribute or custom field (margin, CPC, a preferred-brand flag, stock age, anything) and boost by it.

• ↕️ Two directions

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  A boosting campaign either prefers higher/matching values (surface more of that column) or lower/non-matching values (suppress it).

• 🔢 Numeric or value-based

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  Boost by a numeric column (e.g. rank products by margin) or by specific preferred values on a categorical column (e.g. rank Nike above everything else).

• ⚖️ Combines with relevance

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  A boosted ranking blends the original relevance order with the boosting signal — a strongly relevant result isn’t knocked out by boosting, but a moderately relevant one with a strong boost signal can move up.

• 🧩 Multiple campaigns can apply at once

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  Several boosting campaigns can apply to the same search or recommendation campaign, each with its own weight.

Configuring in Panel

Boosting is its own campaign type in Panel — create one from Site → Campaigns → Create new campaign → Campaign Type: Boosting, or create one inline while configuring a Text Search or Similar Products campaign.

Boosting settings

• Name
• Column — any of the site’s filterable attributes or custom fields.
• Boosting strategy — Prefer higher / matching values or Prefer lower / non-matching values.
• Preferred value(s) — for a numeric column, a single value and weight to boost toward; for a categorical column (e.g. brand), a list of preferred values, each with its own weight.

Linked service campaigns shows which Text Search or Similar Products campaigns currently use this boosting campaign — boosting only takes effect once it’s linked to one.

Linking to a Text Search or Similar Products campaign

On that campaign’s own page, under its Boosting section:

• Boosting influence — how strongly the combined boosting signal affects the final ranking, from none to fully.
• Boostable products limit — optionally cap boosting to only the top N products in the unboosted ranking, via Top products only and Last boostable product.
• Position raise limit — optionally cap how far boosting can move a product up, via Limit raise and Maximal raise.
• Linked Boosting Campaigns — link one or more existing boosting campaigns (each with its own weight), or create a new one inline without leaving this screen.

Boosting is currently available for Text Search and Similar Products only — Visual Search and Cross-Selling don’t support it yet.